KUALA LUMPUR: DiGi Telecommunications Sdn Bhd unveiled a refreshed organisation structure and senior management line-up, which will see Albern Murty taking the role as chief operating officer (COO).
Albern, who is currently the chief marketing officer, will take on the new role with effect from Jan 1, 2014.
Christian Thrane, currently chief strategy & corporate affairs Officer (CSCAO), will be DiGi’s new chief marketing officer (CMO).
DiGi will have an enhanced focus on driving its sales, distribution and channel management functions under a new division with Loh Keh Jiat, currently head of channels & regions, lead this new division.
DiGi said the new structure would take it into the “next phase of its transformation, fuel future growth by ensuring deeper business and customer focus, and drive stronger cohesion throughout all parts the organisation”.
Its chief executive officer Henrik Clausen said over the past two years DiGi had executed sharply on its company-wide business transformation programme.
He said this resulted in significant improvements in its network and IT assets, go-to-market ecosystem, and building a people-focused and performance-driven culture.
“Looking ahead, we believe the key changes that we are putting in place will enhance the way we go-to-market, strengthen our overall ability to deliver on our Internet For All mission, and lead our employees through the next phase of our evolution,” Clausen added.
The new management structure consists of a change of roles for two key executives, and the addition of a new role in the senior management team.
Albern’s overall mandate is to plan and manage the company’s entire technology and product development value chain, enhance go-to-market readiness and customer focus.
Thrane will be responsible for driving market innovations and revenue growth for the company by leading the strategic development and implementation of core consumer and business products, and internet and digital services offerings.
For Loh, as chief sales officer, he will be responsible for leading the development and implementation of distribution and channel strategies for consumer and business customer segments.