Friday, 28 February 2014

AirAsia targets RM10m sales from three-day travel fair

PETALING JAYA: AirAsia Bhd aims to rake in RM10mil in ticket sales from the three-day AirAsia Travel Fair 2014, which started on Friday and stretches until Sunday.

Group Chief Executive Officer Tan Sri Tony Fernandes said he was also optimistic about securing even higher sales than what was targeted. The fair is the first of its kind to be organised by the low cost carrier.

"We are steadfast over maintaining our market share and to remain the airline of choice when it comes to travel. This fair is one of the strategies towards providing additional access to our services and products.

"It also provides an opportunity to interact directly with current and prospective customers and get to know their expectations and opinions on our various products and services," he told reporters after launching the fair here.

Fernandes also expects ticket sales from the fair to contribute positively to the group's earnings for the first quarter ending March 31, 2014.

Customers at the fair get a 20% off seats booked on all flights for the duration of the travel fair for the travel period of March 1 until Sept 30, 2014.

Fernandes also announced free travel flight insurance of up to RM15 on return flight for all nurses in Malaysia, effective today, and for a month.

Meanwhile, on the progress of the klia2, he said the airline is leaving the matter to the regulator to handle.

"Even if the klia2 is delayed (the launch), I think it will not affect our business, as we have our own plans and will keep moving forward," he added. - Bernama

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