Friday, 14 December 2012

iPhone 5 sold out at DiGi online store

DiGi.Com Bhd, the country's third largest mobile operator, said that sales for its iPhone 5 has been "very encouraging".

"Whatever we have allocated for our online store has been sold out," said head of product and services Praveen Rajan yesterday.

Customers can still buy the phone and sign up for the packages from DiGi's stores nationwide.

The encouraging response was a sign of customers' acceptance of its packages, as well as the increasing acceptance of making a purchase online.

Online shopping in Malaysia alone is expected to grow from RM842 million last year to over RM1.9 billion in 2016, according to a survey done by Euromonitor last year.

The company also believes that the new phone could help boost the company's smart phone penetration rate.

Currently, about 25 per cent of the country's mobile subscriber base as well as DiGi's customer base are using a smart phone.

"With 75 per cent of our customer base still without a smart phone, I think the iPhone 5 will give us ample opportunities to tap into the market," he added.

He was speaking to the media after unveiling the new call plans for the iPhone 5.

The postpaid plans comes in three packages - the iDiGi 88, iDiGi 138 and iDiGi 238.

The iDiGi 88, which is the entry level package, allows customers to sign up for the device with a monthly commitment of RM60 a month.

Customers who sign up for the package will get 200 minutes of voice calls, 200 text messages, 20 MMS and Internet quota of 1 gigabyte (GB) a month. The voice calls and text messages they make will cost 15 sen a minute, and 10 sen per message, respectively.

For those who sign up for the iDiGi138, they will be able to get 450 minutes of voice calls, 400 text messages, 40 MMS and 3GB of data. Voice calls and text messages under this package will cost 12 sen a minute and 10 sen per message, respectively.

The higher end iDiGi238 package will offer significantly more voice minutes, text messages and data quota, and voice calls and text messages will cost 10 sen each.

"I believe the new plan is very competitive," added Praveen.

Meanwhile, he added that pre-booking for the iPad Mini will be available online starting Monday.

Read more: iPhone 5 sold out at DiGi online store

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